Getting it Right


Atlanta’s leading B2B Marketing Agency brings together Strategy, Consulting, Programs and Cross-functional service delivery for clients around the globe. 

Marsden & Associates helps our clients create and sustain meaningful connections with prospects, customers, employees and influencers with the right mix of:

Whether you need to revitalize your brand identity, drive more sales-qualified leads or develop a digital marketing strategy, come learn why some of the biggest and fastest growing companies turn to Marsden & Associates to help develop winning strategies, execute key programs and manage specific functional areas that produce measurable ROI.



“Good judgement isn’t knowing what you want to do, it’s knowing what you want to achieve”

Now, more than ever, companies and marketers are bombarded with an overwhelming array of marketing tools and technologies. Everyday, a new social media platform or marketing automation tool or mobile app. is screaming for your attention, demanding that it is the best way to reach and engage prospects and clients. How do you know?  And more importantly, how do you measure Real Marketing ROI?

Just like a conductor selects and orchestrates the musicians and their instruments, Marsden & Associates brings the knowledge, the experience, and discernment to transform the marketing noise into Real Marketing ROI.

 

Real Marketing ResultsTM

Here are just a few of the programs and successes we've helped our clients achieve. To see what our clients are saying about us, click here.

ExactSource

Industry: Recruiting

Needs: Go To Market Strategy and execution for new business direction

Real Marketing Results™: New business unit with name, brand positioning, logo, tagline and voice. New website and targeted SEO, SEM and Inbound Marketing programs. Total program costs recouped in new sales within 4 months. Read the case study.

Verizon

Industry: Communications, IT, Network and Security Solutions

Needs: Program design and execution for a variety of marketing initiatives around the world

Real Marketing Results™: Japanese campaign gained 15 times higher click rate. Digital Sales Handbook for 2000+ salespeople worldwide, 6 industry-specific videos for global website strengthened vertical positioning.

Cedar Document Technologies

Industry: Document Content Management

Needs: Fresh approach to overall marketing and lead generation.

Real Marketing Results™: New logo and corporate identify. New website and inbound marketing programs including SEO/SEM, webinars, Press and Industry Analysts, and lead generation programs.  New marketing communications including web copy, white papers, and case studies.

MITEL

Industry: Unified Communications

Needs: Lead Generation and Branding Campaign.

Real Marketing Results™: Integrated marketing programs built on innovative creative drove over 5000 leads from banner ads, webinars, videos, email and events.

Premiere Global Services

Industry: Communications infrastructure services (Fortune 2000 company).

Needs: Increased lead generation and improved product positioning through Industry Analyst Community.

Real Marketing Results™: Developed strategic relationships with leading Analyst firms which increased lead generation through new product positioning, webinars and speaking engagements. Increased positive coverage across entire analyst community.

b2b technology client of MarsdenEuclidIQ

Industry: Video compression technology.

Needs: Positively position company’s highly technical development programs to multiple external audiences, including potential clients, investor community, press, and analysts.

Real Marketing Results™: New brand identity and website, combined with clearer, targeted messaging and communications programs opened doors to key prospects and gained positive market coverage. (Read the case study here)

ABACUS

Industry: IT Solutions Provider

Needs: Marketing Overhaul including Strategy, Branding, Positioning, web design and Inbound Marketing.

Real Marketing Results™: New brand positioning, logo, tagline and voice to support company’s future growth objectives. Complete website redesign for improved user experience and targeted SEO, SEM and Inbound Marketing program.

Lead Generation That Works!

Is your web presence generating results… or yawns?

Generating leads through your web presence (web site and other on-line programs) can be your most effective marketing investment, but do you know the right things to do?

Here’s an easy to read, interactive guide with key facts, figures, links and specific instructions to start up – or tune up – your inbound marketing program.

Download your free copy of the The 10 Step Program To Jump Start Your Inbound Marketing Program here.

Marketing Automation Partners