Getting it Right TM

Marsden & Associates works with clients of all sizes – from early-stage start-ups to Fortune 50′s – to define, execute and analyze their marketing and business development programs within six key service areas:

Click on any of these areas to learn more:

Whether you are entering a new market, revitalizing a sagging product, or trying to decide if a social media program would deliver measurable ROI, Marsden & Associates has the experience and the expertise to help you get it right.  Give us a call.

Real Marketing ResultsTM

Here are just a few of the programs and successes we've helped our clients achieve. To see what our clients are saying about us, click here.

Verizon

Industry: Communications, IT, Network and Security Solutions

Needs: Program design and execution for a variety of marketing initiatives around the world

Real Marketing Results™: Japanese campaign gained 15 times higher click rate. Digital Sales Handbook for 2000+ salespeople worldwide, 6 industry-specific videos for global website strengthened vertical positioning.

Cedar Document Technologies

Industry: Document Content Management

Needs: Fresh approach to overall marketing and lead generation.

Real Marketing Results™: New logo and corporate identify. New website and inbound marketing programs including SEO/SEM, webinars, Press and Industry Analysts, and lead generation programs.  New marketing communications including web copy, white papers, and case studies.

DataCentric

Industry: Managed IT services and automated data backup for service providers and small to medium-sized businesses.

Needs: New company launch – business plan, branding, pricing and promotions, web presence, lead generation, sales training, sales and marketing analytics.

Real Marketing Results™: Grew sales to 100+ clients and achieved company profitability in less than 18 months.

Premiere Global Services

Industry: Communications infrastructure services (Fortune 2000 company).

Needs: Increased lead generation and improved product positioning through Industry Analyst Community.

Real Marketing Results™: Developed strategic relationships with leading Analyst firms which increased lead generation through new product positioning, webinars and speaking engagements. Increased positive coverage across entire analyst community.

Euclid Discoveries

Industry: Video compression technology.

Needs: Positively position company’s highly technical development programs to multiple external audiences, including potential clients, investor community, press, and analysts.

Real Marketing Results™: New brand identity and website, combined with clearer, targeted messaging and communications programs opened doors to key prospects and gained positive market coverage.

Media & Game Technologies

Industry: UK-based software platform for Digital Economies and Social Networks.

Needs: A fast-start presence in the US, on a start-up budget.

Real Marketing Results™: Created and executed an integrated Business Development program. Generated over 300 US leads, secured multiple distribution partners and signed first US-based beta client. Program combined US-centric messaging, web site re-design, sales collateral, channel partnerships, and lead generation programs, including targeted prospect out-reach and selective Trade Show participation.

Lead Generation That Works!

Is your web presence generating results… or yawns?

Generating leads through your web presence (web site and other on-line programs) can be your most effective marketing investment, but do you know the right things to do?

Here’s an easy to read, interactive guide with key facts, figures, links and specific instructions to start up – or tune up – your inbound marketing program.

Download your free copy of the The 10 Step Program To Jump Start Your Inbound Marketing Program here.

Perceptions Blog