Getting it Right
Marsden & Associates helps our clients create and sustain meaningful connections with prospects, customers, employees and influencers with the right mix of:
- Marketing Strategy
- Brand Development
- Lead Generation
- Inbound and Digital Marketing
- Content Marketing, PR, and Social Media
- Sales Transformation and Effectiveness
Whether you need to revitalize your brand identity, drive more sales-qualified leads or develop a digital marketing strategy, come learn why some of the biggest and fastest growing companies turn to Marsden & Associates to help develop winning strategies, execute key programs and manage specific functional areas that produce measurable ROI.
Now, more than ever, companies and marketers are bombarded with an overwhelming array of marketing tools and technologies. Everyday, a new social media platform or marketing automation tool or mobile app. is screaming for your attention, demanding that it is the best way to reach and engage prospects and clients. How do you know? And more importantly, how do you measure Real Marketing ROI?
Just like a conductor selects and orchestrates the musicians and their instruments, Marsden & Associates brings the knowledge, the experience, and discernment to transform the marketing noise into Real Marketing ROI.
Real Marketing ResultsTM
Here are just a few of the programs and successes we've helped our clients achieve. To see what our clients are saying about us, click here.
Needs: Go To Market Strategy and execution for new business direction
Real Marketing Results™: New business unit with name, brand positioning, logo, tagline and voice. New website and targeted SEO, SEM and Inbound Marketing programs. Total program costs recouped in new sales within 4 months. Read the case study.
Industry: Communications, IT, Network and Security Solutions
Needs: Program design and execution for a variety of marketing initiatives around the world
Real Marketing Results™: Japanese campaign gained 15 times higher click rate. Digital Sales Handbook for 2000+ salespeople worldwide, 6 industry-specific videos for global website strengthened vertical positioning.
Industry: Document Content Management
Needs: Fresh approach to overall marketing and lead generation.
Real Marketing Results™: New logo and corporate identify. New website and inbound marketing programs including SEO/SEM, webinars, Press and Industry Analysts, and lead generation programs. New marketing communications including web copy, white papers, and case studies.
Industry: Unified Communications
Needs: Lead Generation and Branding Campaign.
Real Marketing Results™: Integrated marketing programs built on innovative creative drove over 5000 leads from banner ads, webinars, videos, email and events.
Industry: Communications infrastructure services (Fortune 2000 company).
Needs: Increased lead generation and improved product positioning through Industry Analyst Community.
Real Marketing Results™: Developed strategic relationships with leading Analyst firms which increased lead generation through new product positioning, webinars and speaking engagements. Increased positive coverage across entire analyst community.
Industry: Video compression technology.
Needs: Positively position company’s highly technical development programs to multiple external audiences, including potential clients, investor community, press, and analysts.
Real Marketing Results™: New brand identity and website, combined with clearer, targeted messaging and communications programs opened doors to key prospects and gained positive market coverage.
Industry: IT Solutions Provider
Needs: Marketing Overhaul including Strategy, Branding, Positioning, web design and Inbound Marketing.
Real Marketing Results™: New brand positioning, logo, tagline and voice to support company’s future growth objectives. Complete website redesign for improved user experience and targeted SEO, SEM and Inbound Marketing program.
Lead Generation That Works!
Is your web presence generating results… or yawns?
Generating leads through your web presence (web site and other on-line programs) can be your most effective marketing investment, but do you know the right things to do?
Here’s an easy to read, interactive guide with key facts, figures, links and specific instructions to start up – or tune up – your inbound marketing program.
Download your free copy of the The 10 Step Program To Jump Start Your Inbound Marketing Program here.
- 5 Quick Tips to Save Time and Be More Effective on Social Media
- B2B Marketing Automation – Why You Need it and How to Use It.
- Cleaning up Website Content Gets You More ROI on Your Digital Spend
- 6 More Inbound Marketing Thought Leaders You Should Follow
- B2B Marketing – 2014. The “ARRT” of Marketing in a Digital World