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	<title>Marketing and Business Development Specialists in Atlanta GA</title>
	<link>http://www.marsdenassociates.com</link>
	<description>B2B Marketing and Business Development</description>
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		<title>Is Lady Luck on Your Side?</title>
		<description><![CDATA[By Becky Carr Are you as envious as I of those people who know exactly what they want to do “when they grow up” and don’t let anything stand in their way of reaching their goal? I count those people as very fortunate and envy their tenacity and sacrifice. The rest of us find our [...]]]></description>
		<link>http://www.marsdenassociates.com/perceptions-blog/is-lady-luck-on-your-side/</link>
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		<title>Vote now!  A Quick Yes/No Question on Taglines.</title>
		<description><![CDATA[My last post was about the key elements of an effective tagline.  Now it&#8217;s your turn to weigh in.  How do you feel about them? I&#8217;ll post the results in a follow-up.  And if you&#8217;re interested on the the cute little widget that created this poll, it&#8217;s from Quipol, it&#8217;s free and you can get [...]]]></description>
		<link>http://www.marsdenassociates.com/perceptions-blog/vote-now-a-quick-yesno-question-on-taglines/</link>
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		<title>&#8220;What&#8217;s Next?&#8221;  Green Grass and&#8230;</title>
		<description><![CDATA[by Anne Marsden No matter what it is, how important or pressing, how successful it&#8217;ll be, how committed we are to it; it will never be as seductive as what&#8217;s about to come and is just on the periphery. Why do we click over to our inbox in the middle of another project? It not [...]]]></description>
		<link>http://www.marsdenassociates.com/perceptions-blog/whats-next-green-grass-and/</link>
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		<title>Taglines: The 3 secrets to ones that work (and the 2 traps to avoid).</title>
		<description><![CDATA[Is your brand communicating with a tagline or just making noise? by Anne Marsden Ah, taglines &#8211; what a wonderful subject of debate.  Are they useful?  Do they really help build brand recognition?  Can they actually create connection between your brand and your market? Are they just for brands that can spend a gazillion dollar [...]]]></description>
		<link>http://www.marsdenassociates.com/perceptions-blog/taglines-the-3-secrets-to-ones-that-work/</link>
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		<title>First Impressions Count. 3 Steps to Transform Your Sales Calls</title>
		<description><![CDATA[&#160; Introduction by Anne Marsden:  I&#8217;m thrilled to announce another great addition to Marsden &#38; Associates: Suzanne Moore. Suzanne is our newest Principal and brings an impressive wealth of marketing accomplishments with a heavy dose of Sports Marketing and Sales Transformation. Check out her background here, enjoy her first blog (posted below) and give us a call if you would like to talk [...]]]></description>
		<link>http://www.marsdenassociates.com/perceptions-blog/first-impressions-count-3-steps-to-transform-your-sales-calls/</link>
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		<title>Is Your Brand on Autopilot?</title>
		<description><![CDATA[By Becky Carr How often do you reflect on what your personal brand is and assess whether or not you are living your life and conducting yourself at work in a way that exemplifies those attributes?  In a very crude survey at a dinner party last week I found that no one regularly took the [...]]]></description>
		<link>http://www.marsdenassociates.com/b2b-marketing/is-your-brand-on-autopilot/</link>
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		<title>Of the 3 “C”s in Marketing, it’s NOT Content that is King.</title>
		<description><![CDATA[by Anne Marsden I am so tired of hearing that phrase: Content is King. Content is simply a means to advance the conversation &#8211; to interest potential buyers into finding out more about your product, and to shape how they feel about your brand amongst all the others competing for your attention. Maybe all the [...]]]></description>
		<link>http://www.marsdenassociates.com/perceptions-blog/content-is-not-king/</link>
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		<title>Best-In-Class Marketing Organizational Structures</title>
		<description><![CDATA[By Becky Carr If you’ve had the pleasure of going behind the scenes in the kitchen of a ‘haute cuisine’ restaurant, perhaps you were struck like I was by the clarity of role everyone had and the incredible team work it took to deliver a beautiful and delicious four course meal.  The head chef, like [...]]]></description>
		<link>http://www.marsdenassociates.com/perceptions-blog/best-in-class-marketing-organizational-structures/</link>
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		<title>The Art of Balancing Speed and Results</title>
		<description><![CDATA[By Becky Carr We thought the paddleboat was securely tied to the dock and were enjoying an evening cocktail on the porch when a group of intelligent and worldly adults noticed the boat was adrift.  Quickly surmising the situation, four discussed the strategy by which to rescue the run away boat.  Two offered to swim [...]]]></description>
		<link>http://www.marsdenassociates.com/b2b-marketing/the-art-of-balancing-speed-and-results/</link>
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		<title>The 10 Step Program to Jump-Start Your Inbound Marketing Machine</title>
		<description><![CDATA[by Anne Marsden Many of our clients have come to us with questions about inbound marketing. They’re either new to inbound marketing or need help improving the effectiveness of specific parts of their program.  To lend a hand, I decided to write a reference guide on the topic.  It&#8217;s an easy to read, interactive PDF [...]]]></description>
		<link>http://www.marsdenassociates.com/perceptions-blog/the-10-step-program-for-inbound-marketing/</link>
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