Marsden & Associates Appoints Senior Marketing Professional Suzanne Moore as Principal.

Moore Brings Extensive Global B2B Marketing and Sales Transformation Expertise to the Atlanta-Based Marketing Consultancy.

Atlanta, GA

Marsden & Associates today announced that Suzanne Moore has joined the firm as a principal. “Suzanne’s experience in multi-channel sales transformations and segmentation will be a great asset to our clients,” said Anne Marsden, President. “She has an impressive track record of delivering profitable and measurable results in a range of marketing disciplines.”

Moore’s 20-year career in the global B2B space spans marketing, sales, sales operations and customer events. She joins Marsden & Associates after 4 years at Verizon where she was responsible for leading a matrixed organization supporting $12B in revenue and over 2000 sales people across the globe. Her experience successfully developing go- to- market strategies for segments include F100+ companies, Small Business, Wholesale and Third Party Channels.

Prior to Verizon, Moore spent 10 years with MCI leading teams responsible for creating, executing and managing enterprise customer programs and events. Additionally, she ran a number of the company’s sports marketing programs. Moore also held small business marketing and sales leadership roles at MCI.

“I am thrilled to be joining a firm with such a solid reputation for delivering Real Marketing Results for their clients for over 10 years”, Moore said. “Marsden & Associates bring together the best in marketing strategy, program creation and execution and I’m excited about the great things we’ll create together for our clients.”

Moore holds a Bachelor of Arts degree from Duke University.

To schedule a conversation with Suzanne about your firm’s sales transformation needs, or to learn more about how she and Marsden & Associates can increase your marketing results, please call us at 678.990.1259, or check out her page on the company website at http://www.marsdenassociates.com/suzanne-moore

*******************

About Marsden & Associates

Marsden & Associates is a full service marketing and business development consultancy delivering results in Marketing Strategy, Branding and Communications, Sales Effectiveness and Lead Generation. Focused on launching new brands, invigorating under performing ones, and lead generation through integrated, multi-channel programs, Marsden & Associates is sought by companies (Fortune 1000′s to start-ups) for our unique ability to combine market insight, creative intelligence, and a roll-up-our-sleeves drive for measurable results. Since 2001, Marsden & Associates has been delivering Real Marketing Results.

Marsden & Associates Appoints Veteran Marketing Professional Becky Carr as Principal

Carr Brings 26 Years of Global B2B Technology Marketing and Business Development Expertise To the Firm

Marsden & Associates today announced that Becky Carr has joined the firm as a principal.

“Becky is a highly respected global marketing executive who will bring tremendous value to our clients who are looking to tap into the expertise of a proven leader” said Anne Marsden, President.  “She is both creative and innovative in developing brands, products, sales transformation, digital and lead generation programs coupled with a keen discipline in delivering real world results.”

Carr’s 26-year career in the global B2B technology market spans sales, sales leadership and all marketing disciplines in Fortune 50 companies.  She joins after 6 years at Verizon where she was the Vice President of Global Marketing responsible for brand, advertising, web, field marketing, go to market strategy, product launches, market & customer intelligences, sales enablement, advisory boards, events and sponsorships.  She helped transform the brand from a commodity to a solutions provider, increased customer loyalty and achieved double digit growth in key strategic services.  Carr launched multiple global integrated advertising and marketing campaigns.  She revolutionized sales support focusing on “just in time” delivery through multiple vehicles and formats.   Her web strategy including a specific thought leadership site for C-level clients realized triple digit percentage increases in participation rates.

Prior to joining Verizon, Carr spent 17 years at MCI where she began as a Global Account Manager selling multi-million dollar technology solutions to Fortune 100 businesses.  She moved into marketing in 1997 holding leadership positions from product to e-business development to field and market management.  Her last two years at MCI she served as the Vice President of Field Marketing.  Her career in technology began with Cable & Wireless in 1987.

“I am thrilled to be joining the firm at a time when businesses of all sizes are looking to tap into the expertise of proven marketing leaders to quickly accelerate their business,” said Carr.  “Having hired Marsden & Associates for a number of Verizon’s marketing initiatives, I was very familiar with their approach and the value they deliver.   So it is very exciting to join with Anne and the associates to provide our clients with insights, strategies and plans that truly benefit their business results.”

Carr holds a Bachelor of Arts degree from William Smith College.  She was a member of the Georgia 100 Mentor Exchange and a trustee for the Heritage Foundation.

About Marsden & Associates

Since 2001, Marsden & Associates has been delivering results in Marketing Strategy, Branding, Communications and Lead Generation services for our B2B clients. Focused on launching new brands, invigorating under performing ones, and lead generation through integrated, multi-channel programs, Marsden & Associates is sought by companies (Fortune 1000′s to start-ups) for our unique ability to combine market insight, creative intelligence, and a roll-up-our-sleeves drive for measurable results.  For more information about Marsden & Associates visit http://www.marsdenassociates.com.