Comments on: C'Mon Man! 5 notorious fumbles in B2B Marketing http://www.marsdenassociates.com/perceptions/cmon-man-5-notorious-fumbles-in-b2b-marketing/ B2B Marketing and Business Development Thu, 13 Oct 2011 18:40:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Scott Frangos http://www.marsdenassociates.com/perceptions/cmon-man-5-notorious-fumbles-in-b2b-marketing/#comment-22 Scott Frangos Tue, 26 Jan 2010 17:55:25 +0000 http://www.marsdenandassociates.com/?p=290#comment-22 Hey... good article. I see a lot of "Content Marketers" simply using Social Media sites like Twitter to redistribute content -- you know, just a link back to their latest post? No personality = no authentic connection. And, there's a bit difference between authentic connections with a person to do business with, and automatic connectinons with content. Hmmmm. Maybe they haven't really defined what the "Football" is yet. Looks like there's a need for some great coaches... Lombardi, Paterno, Marsden... etc. Hey… good article. I see a lot of “Content Marketers” simply using Social Media sites like Twitter to redistribute content — you know, just a link back to their latest post? No personality = no authentic connection. And, there’s a bit difference between authentic connections with a person to do business with, and automatic connectinons with content. Hmmmm. Maybe they haven’t really defined what the “Football” is yet. Looks like there’s a need for some great coaches… Lombardi, Paterno, Marsden… etc.

]]> By: Christopher Ryan http://www.marsdenassociates.com/perceptions/cmon-man-5-notorious-fumbles-in-b2b-marketing/#comment-21 Christopher Ryan Mon, 25 Jan 2010 03:26:44 +0000 http://www.marsdenandassociates.com/?p=290#comment-21 You must have watched the NFC Championship game since you used the word "fumble" in the title. The Vikings definitely had butterfingers today (congrats to the Saints). I've seen each of these B2B marketing fumbles in my career and probably made a couple myself. Number 3 is especially dangerous. The lesson is: either do what you do with persistence or don't do it at all. You must have watched the NFC Championship game since you used the word “fumble” in the title. The Vikings definitely had butterfingers today (congrats to the Saints).

I’ve seen each of these B2B marketing fumbles in my career and probably made a couple myself. Number 3 is especially dangerous. The lesson is: either do what you do with persistence or don’t do it at all.

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