http://www.marsdenassociates.com/b2b-marketing/is-your-website-sco-ready-thats-not-a-typo/ B2B Marketing and Business Development Thu, 13 Oct 2011 18:40:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.marsdenassociates.com/b2b-marketing/is-your-website-sco-ready-thats-not-a-typo/#comment-20 Tena Blancas Fri, 26 Feb 2010 20:44:12 +0000 http://www.marsdenandassociates.com/?p=281#comment-20 Great post, very informative, thank you for sharing! Great post, very informative, thank you for sharing!

]]> http://www.marsdenassociates.com/b2b-marketing/is-your-website-sco-ready-thats-not-a-typo/#comment-19 Eric Goldman Tue, 05 Jan 2010 18:37:07 +0000 http://www.marsdenandassociates.com/?p=281#comment-19 Anne; Great post and an excellent thought. I believe that Online Marketing is all about using every available avenue to generate leads (of the RIGHT kind), and thus would add to what you have written: 1) SEO begins with a marketing exercise to pick the right words, the ones as you say, "your customers use", not your internal people. 2) Social Media Marketing is an essential part of the process these days, so don't forget to blog, tweet, create and maintain a Facebook Page (yes, even for B2B companies), and then of course, use LinkedIn and any other forums you can find to join in the conversation within your industry and with your prospects and clients. 3) Measure to ensure that what you are doing is driving more of the right traffic. What metrics? A complex task and you may need some help and there's plenty on our website (www.inbound-marketing-automation.ca) if you wish to read up on how to calculate the ROI of just about anything, what to measure, how to measure it, and how to use the results to improve. 4) Of course you covered the importance of using content to engage and nurture leads, qualify them and educate them until they are ready for a sales call. 5) And in there, when you start to drive traffic up and up and up, you should probably think of using Demand Generation and Customer Relationship Management systems to help deal with this increased volume mor eefficiently. Anne;
Great post and an excellent thought. I believe that Online Marketing is all about using every available avenue to generate leads (of the RIGHT kind), and thus would add to what you have written:
1) SEO begins with a marketing exercise to pick the right words, the ones as you say, “your customers use”, not your internal people.
2) Social Media Marketing is an essential part of the process these days, so don’t forget to blog, tweet, create and maintain a Facebook Page (yes, even for B2B companies), and then of course, use LinkedIn and any other forums you can find to join in the conversation within your industry and with your prospects and clients.
3) Measure to ensure that what you are doing is driving more of the right traffic. What metrics? A complex task and you may need some help and there’s plenty on our website (www.inbound-marketing-automation.ca) if you wish to read up on how to calculate the ROI of just about anything, what to measure, how to measure it, and how to use the results to improve.
4) Of course you covered the importance of using content to engage and nurture leads, qualify them and educate them until they are ready for a sales call.
5) And in there, when you start to drive traffic up and up and up, you should probably think of using Demand Generation and Customer Relationship Management systems to help deal with this increased volume mor eefficiently.

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