The top three criteria that B2B clients evaluate before making a decision to buy are:

1. Personal Experience
2. Analyst Reviews
3. Peer Recommendations.

Businesses cannot underestimate the honor and value of a positive referral…or the detrimental impact of a negative one. Particularly today with the multitude of channels by which customers can make their loyalty – or anger – known.

Are you leveraging social media to understand the conversation trends and sentiments around your industry and your products?

Do you know your Net Promoter Score?  Are you satisfied with it?

Customer Advocacy must go well beyond a short testimonial for your website, a case study and collateral, or an agreement to speak with a prospect. It should include a communications strategy that leverages direct and social media channels, a Client Advisory Board, use of Industry Analysts, and comprehensive loyalty and promoter survey programs.

Marsden & Associates can get you closer to your customers.  Ask us how.