Business leaders, rightfully so, are putting more pressure on marketing organizations to deliver and prove out the ROI of their expense. SG&A is tough to come by in any company focused on maximizing profitability, and it is marketing’s responsibility to turn those expense dollars into revenue. The need to measure the conversion rate at each stage in the lead generation process, and track it through to sales is a given. But understanding what elements to measure, and how much emphasis to place on each and how to leverage the right mix of programs is the tough part.
Marsden & Associates have years of proven experience from start ups to Fortune 50 companies in developing and managing marketing programs and budgets that yield the greatest return. Let us help you maximize your marketing ROI.